When you think about surfing, you may think crazy waves, balance, cold water, and how cool it is.
When we think of surfing, we think of having fun and how it makes you relinquish control. How free it makes you feel. Most importantly how you need to be present with whats around and in front of you.
While surfing is a sport, its also a way of life.
Meet the LOCO State of Mind.
We created this mantra because while our mission started off with surfing, it became so much more. You don't have to be a surfer to go after whats "LOCO" and against status quo. It's all about doing whats most authentic to you, even if people call you LOCO for it. It's simply a LOCO State of Mind.